“Fort Portal is not just a beautiful name; it’s a top international brand”

Wednesday, January 18th, 2017

My heart gets perfect vibrations of fondness when the feeling that I was born in one of the most beautiful and serene places on earth Fort Portal, the undisputed tourism capital of Uganda is received sensually by my phenomenal intellect.

The budding town cum tourism city to be is an adorable township, popular among tourists traveling from across the globe because of her situation in the centre of Uganda’s most naturally gifted region engulfed in multitudes of attractions dotted by the most notable Rwenzori mountains seasoned by the world’s primate capital Kibale National Park, over 50crater lakes, 1000s of rich green hills, rivers, varied species of flora and fauna and most of all; her beautiful, pacific and hospitable people.

In addition, Fort Portal is enveloped by breathtaking nature averaging not more than an hour away to neighbouring districts including the medley of wonders Queen Elizabeth National Park, Lakes George and Edward in Kasese, Tooro Semiliki National Park, Lake Albert and the Great Rift Valley in Ntoroko and Sempaya Hot springs and Rwenzori Mountains National Park in Bundibugyo.

Fort Portal also home to the Youngest Reigning Monarch Omukama Dr. Oyo Nyimba Kabamba Iguru Rukidi IV unlike other towns in Uganda is named in English and attracts scores of travelers from different parts of the world especially from the UK where Sir Gerald Portal from whom the town was named came from. Many people wonder what extraordinaire the town possesses by its name only to be launched into absolute wonder on getting there.

Fort Portal rose to the summit of all Ugandan towns back in age during the colonial times when Uganda was a protectorate of the British. Due to her weather that is not so different from Europe and the amazing natural environment, the British turned Fort Portal into their sitting room from where plans for Uganda were drawn. This in the process forced them to protect the haven from external aggression by building a military base also known as a Fort at Booma Hill where the current Tooro Golf Club sits hence the name Fort Portal.

In the early 2000s, Fort Portal continued rising further into a modern urban centre as the town became one of the cleanest in East Africa with hardly a glimpse of polythene paper and rubbish common with other towns and cities in the region, a feat it has maintained over the years

Fort Portal has consistently grown from a British Fort to a popular international destination for nature lovers to a top social and economic brand influencing numerous travelers and business men. Fort Portal due to her popularity all over the world and her strategic location has influenced business men and women to set up world class hotels and sites that currently attract honeymooners, holiday makers, backpackers and nature lovers among others. Some business people have gone on to name their businesses prefixed with the word Fort Portal like Fort Motel, Fort Portal International Nursing School, Fort Portal SSS, Fort View Hotel, Fort Pharmacy, Fortlight Limited and so many others

Fort Portal as a high flying brand has overshadowed her mother district Kabarole and Tooro Kingdom. It is a stunning fact that most people including media reporters think apparently Fort Portal is a district. Some people traveling to any destination from Kyegegwa to Kasese will say they are traveling to Fort Portal; such is the power garnered by the Fort Portal brand.

The entertainment industry has not been spared either, lots of popular songs have been recorded full of praise about the beautiful town including the hit Beautiful land by Joseph Israel. A movie Wrong Incite has also been produced promoting the beauty and tourism investment potential of Fort Portal featuring the LCV Kabarole District Hon. Richard Rwabuhinga and Member of Parliament Fort Portal Hon. Alex Ruhunda in the movie cast.

To cap it all, the government of Uganda after harnessing the strategic locality and her comparative advantage earmarked Fort Portal the Tourism City of Uganda and inked it in the National Development Plan and in the Uganda Vision 2040.

By Nelon Gerrard